name id documentation Actions nb_actions "The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks." Actions per Visit nb_actions_per_visit "The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits." Avg. DOM completion time avg_time_dom_completion Average time (in seconds) it takes for the browser to load media and execute any Javascript code listening for the DOMContentLoaded event after the webpage was loaded and the user can already interact with it. Avg. DOM processing time avg_time_dom_processing Average time (in seconds) the browser spends loading the webpage after the response was fully received and before the user can start interacting with it. Avg. Visit Duration (in seconds) avg_time_on_site The average duration of a visit. Avg. generation time avg_time_generation "The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors!" Avg. network time avg_time_network Average time (in seconds) it takes to connect to the server. This includes the time needed to lookup DNS and establish a TCP connection. This value might be 0 after the first request to a domain as the browser might cache the connection. Avg. on load time avg_time_on_load Average time (in seconds) it takes the browser to execute Javascript code waiting for the window.load event. This event is triggered once the DOM has completely rendered. Avg. page load time avg_page_load_time Average time (in seconds) it takes from requesting a page until the page is fully rendered within the browser Avg. server time avg_time_server Average time (in seconds) it takes the server to generate the page. This is the time between the server receiving the request and starting to serve the response. Avg. time on page avg_time_on_page "The average amount of time visitors spent on this page (only the page, not the entire website)." Avg. transfer time avg_time_transfer Average time (in seconds) it takes the browser to download the response from the server. This is the time from receiving the first byte till the response is complete. Bounce Rate bounce_rate "The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page." Bounce Rate (Actions) bounce_rate The percentage of visits that started on this page and left the website straight away. Bounces entry_bounce_count Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page. Content Interactions nb_interactions "The number of times a content block was interacted with (eg, a 'click' on a banner or ad)." Conversion Rate conversion_rate The percentage of visits that triggered a goal conversion. Downloads nb_downloads The number of times this link was clicked. Entrances entry_nb_visits Number of visits that started on this page. Event value sum_event_value The sum of event values Events nb_events Total number of events Events with a value nb_events_with_value Number of events where an Event value was set Exit rate exit_rate The percentage of visits that left the website after viewing this page. Exits exit_nb_visits Number of visits that ended on this page. Impressions nb_impressions "The number of times a content block, such as a banner or an ad, was displayed on a page." Interaction Rate interaction_rate The ratio of content impressions to interactions. Maximum Event value max_event_value The maximum value for this event Minimum Event value min_event_value The minimum value for this event Outlinks nb_outlinks The number of times this link was clicked. Pageviews nb_hits The number of times this page was visited. Pageviews nb_pageviews The number of times this page was visited. Searches nb_searches The number of visits that searched for this keyword on your website's search engine. The average of all values for this event avg_event_value The average of all values for this event Unique Clicks (Actions) nb_visits "The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once." Unique Downloads nb_uniq_downloads "The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once." Unique Downloads (Actions) nb_visits "The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once." Unique Outlinks nb_uniq_outlinks "The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once." Unique Pageviews nb_uniq_pageviews "The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once." Unique Pageviews (Actions) nb_visits "The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once." Unique visitors nb_uniq_visitors "The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day." Users nb_users The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId'). Visits nb_visits "If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit."