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Glossary

Learn about commonly used terms to make the most of Matomo analytics.

Metrics

Actions


nb_actions (API)

Actions per Visit


nb_actions_per_visit (API)

Avg. DOM completion time


avg_time_dom_completion (API)

Avg. DOM processing time


avg_time_dom_processing (API)

Avg. Visit Duration (in seconds)


avg_time_on_site (API)

Avg. generation time


avg_time_generation (API)

Avg. network time


avg_time_network (API)

Avg. on load time


avg_time_on_load (API)

Avg. page load time


avg_page_load_time (API)

Avg. server time


avg_time_server (API)

Avg. time on page


avg_time_on_page (API)

Avg. transfer time


avg_time_transfer (API)

Bounce Rate


bounce_rate (API)

Bounce Rate (Actions)


bounce_rate (API)

Bounces


entry_bounce_count (API)

Content Interactions


nb_interactions (API)

Conversion Rate


conversion_rate (API)

Downloads


nb_downloads (API)

Entrances


entry_nb_visits (API)

Event value


sum_event_value (API)

Events


nb_events (API)

Events with a value


nb_events_with_value (API)

Exit rate


exit_rate (API)

Exits


exit_nb_visits (API)

Impressions


nb_impressions (API)

Interaction Rate


interaction_rate (API)

Maximum Event value


max_event_value (API)

Minimum Event value


min_event_value (API)

Outlinks


nb_outlinks (API)

Pageviews


nb_hits (API)

Pageviews


nb_pageviews (API)

Searches


nb_searches (API)

The average of all values for this event


avg_event_value (API)

Unique Clicks (Actions)


nb_visits (API)

Unique Downloads


nb_uniq_downloads (API)

Unique Downloads (Actions)


nb_visits (API)

Unique Outlinks


nb_uniq_outlinks (API)

Unique Pageviews


nb_uniq_pageviews (API)

Unique Pageviews (Actions)


nb_visits (API)

Unique visitors


nb_uniq_visitors (API)

Users


nb_users (API)

Visits


nb_visits (API)

Reports

Actions - Main metrics (Actions)

All Channels (Referrers)

All Websites dashboard (All Websites)

Browser Plugins (Visitors)

Browser engines (Visitors)

Browser language (Visitors)

Browser version (Visitors)

Browsers (Visitors)

Campaigns (Referrers)

Channel Type (Referrers)

City (Visitors)

Configurations (Visitors)

Content Name (Actions)

Content Piece (Actions)

Continent (Visitors)

Country (Visitors)

Days to Conversion (Goals)

Device brand (Visitors)

Device model (Visitors)

Device type (Visitors)

Downloads (Actions)

Entry page titles (Actions)

Entry pages (Actions)

Event Actions (Actions)

Event Categories (Actions)

Event Names (Actions)

Exit page titles (Actions)

Exit pages (Actions)

Goal Installed (Goals)

Goal Installing (Goals)

Goal Upgraded (Goals)

Goal noreports (Goals)

Goal test (Goals)

Goals (Goals)

Goals Overview (Goals)

Goals Overview - Days to Conversion (Goals)

Goals Overview - Visits to Conversion (Goals)

Installed - Days to Conversion (Goals)

Installed - Visits to Conversion (Goals)

Installing - Days to Conversion (Goals)

Installing - Visits to Conversion (Goals)

Keywords (Referrers)

Language code (Visitors)

Length of Visits (Actions)

Main metrics (API)

Operating System families (Visitors)

Operating System versions (Visitors)

Outlinks (Actions)

Page URLs (Actions)

Page titles (Actions)

Pages per Visit (Actions)

Performance overview (Actions)

Referrers Overview (Referrers)

Region (Visitors)

Returning Visits (Actions)

Screen Resolution (Visitors)

Search Engines (Referrers)

Single Website dashboard (All Websites)

Social Networks (Referrers)

Upgraded - Days to Conversion (Goals)

Upgraded - Visits to Conversion (Goals)

User IDs (Visitors)

Visits Summary (Visitors)

Visits by Day of Week (Visitors)

Visits by Visit Number (Actions)

Visits by days since last visit (Actions)

Visits per hour in the site's timezone (Visitors)

Visits per local time (Visitors)

Visits to Conversion (Goals)

Websites (Referrers)

noreports - Days to Conversion (Goals)

noreports - Visits to Conversion (Goals)

test - Days to Conversion (Goals)

test - Visits to Conversion (Goals)

Available shortcuts